I got to preview a new promotion that will be hitting my sample room in the next few days. It's on Neenah SUNDANCE. It highlights the American Southwest. Such appropriate subject matter for a paper with a color palette that includes names like Cactus Green, Coyote Red and Harvest Yellow. Thumbing through, I stopped on the gorgeously detailed sculptured, blind embossing of a rope. I could actually not only see but feel its texture. Instantly, I sent out a email to Neenah asking for a picture of the actual die. I was delighted to get the image you see at the bottom of the copper die that was crafted and used. It is approximately 10" wide and just half of the whole impression was used for the "From the Heart of the American Southwest" promotion. I do love embossing. It reveals text and cover paper's ability to be molded so that the sheet itself becomes the image. The die used and seen here is handtooled. The rest of the promotion does not disappoint. A wide variety of printing techniques is included from overprinted foils, metallic inks to digital demonstrations.
Sundance is an affordable paper to spec that comes in smooth, felt and linen finishes with weights from 24 writing to 110 Cover. Not only light on the printing budget, it's a green choice, too. When you get your copy of this piece, take a look for yourself. And make sure to check the back cover. Neenah wants to know what you think and they will give you a $5 giftcard for your feedback. My next lunch is on NEENAH.