Grab a copy of of Newsweek on magazine newstands now. In it you'll find 1960's ads and the whole issue has been retrofied to commemorate the premier of "Mad Men". Here's a look at Domtar's ad for their popular "PaperBecause" campaign. “A lot has changed since the 1960s, but we wanted to use this retro theme to make a serious point,” said Lewis Fix, Domtar’s Vice-President of Sustainable Business and Brand Management. “There are several studies that prove there’s a value in reading on paper that helps people learn and communicate.”
There’s a real buzz going on. You can vote for the best ads at these three spots - here and here and here.
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